What is Internet marketing?

Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketing consisted mostly of having a website or placing banner ads on other websites.

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix.

Internet marketing uses online strategies to promote, advertise, brand and market products or services. Internet marketing encompasses a number of techniques including banner ads, online public relations, email campaigns, e-newsletters, online surveys, viral marketing and pay per click.

Essentially, Internet marketing is using the Internet to do one or more of the following:

· Communicate a company's message about itself, its products, or its services online.

· Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.

· Sell goods, services, or advertising space over the Internet.

 

Is Paid Inclusion necessary?

It depends on what type of site you have. For some websites, Paid Inclusion is not necessary, but it will speed up the indexing of your site. Search engines can take anywhere from two weeks to eight months to find, index or update your site. With Paid Inclusion, you are guaranteed that the search engines will "spider" your site and include it in their listings within 48 - 72 hours. If your site features rapidly changing content, Paid Inclusion is important because it will ensure that your site is continually "refreshed" in the index.

I already have an effective offline campaign, why do I need Internet marketing?

The Internet is one of the first places that people search when they need information on products and services. Even the world's most recognized brands and companies utilize Internet marketing. If you have an effective offline campaign, Prime Visibility can design an Internet marketing program that will complement your existing strategies.

What are some ways to obtain higher link popularity scores?

There are several ways to grow your reciprocal links which will not only increase your link popularity score, but will also generate more traffic to your site.

• Invite related sites that are not competitors to link to your site.
• Add your web address to all of your marketing materials, both online and off.
• Write articles and press releases and submit them to various online and offline publishers, always including your website and byline.

Do I need customer testimonials?

Customer testimonials are key to creating confidence, ongoing business relationships and establishing trust. When you use customer testimonials on your website or as part of your Internet marketing strategies, potential customers are reassured and are more likely to try what you have to offer. Through testimonials, customers recommend your company and show others that they are satisfied with your product or service.

Learn More About Internet Marketing

Contact ATL Web Solutions today to learn more about Internet Marketing, to obtain answers to any questions you may have or to request your Internet Marketing Information kit. ATL Web Solutions is a full-service Internet marketing firm offering a broad array of services.